Branded and bullshit

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Yesterday one of my former colleagues at Fast Forward Weekly noticed that Branded Magazine, a new Calgary publication, had opened voting for their Best of YYC poll and directly mentioned that it wanted to keep Fast Forward’s Best of Calgary™ tradition alive. A couple of snarky tweets were sent and the arguments began.

Most people supported the snark, but some didn’t get the meaning, saying Fast Forward didn’t invent the reader poll and should just go quietly into the night. Fair enough, but they’re missing the point. Myself and the former staff I’ve talked to don’t care about a reader’s poll, or make any claim that it was a unique invention (though the trademark is still protected), we care about the fact that a vapid advertorial rag with no pretense of editorial integrity called Branded is purporting to keep a Fast Forward tradition alive.

This deserves comment.

Fast Forward Weekly was, as former staff writer Jeremy Klaszus so eloquently put it, a pain in the ass. We were at time reckless in our pursuit of stories to the detriment of our bottom line. We weren’t afraid to piss off advertisers for the sake of an opinion, a stance, a review or a news story. For us it was all about the readers and the smart advertisers stuck with us because they recognized our commitment to readers was the reason they bought ads with us in the first place. Others are only interested in the print equivalent of a rub and tug.

And so we have new publications like Branded.

Let’s get one thing clear, I don’t care that Branded is hosting this contest (if only it wouldn’t use the Fast Forward name in vain), or that the magazine exists. If it serves a certain segment of the population and those people enjoy reading it, great. It’s not my thing, and it doesn’t have to be. Best of luck to all involved.

That said, this magazine is about as far from a muck-racking publication as one can get, with features on what the markets are doing, to columns penned by a mortgage broker about housing opportunities and a section on eligible bachelors and bachelorettes. It’s a pile of mush.

I have serious doubts about the integrity of a Best Of poll in a magazine like this, and wonder if the people involved realize the intensity of the process and the controls we put in place to keep the Fast Forward poll honest and reflective of our readers — we scoured the results and eliminated chains, for example. We double checked different spellings of names and locations to ensure that every vote counted. We let anyone who fit the criteria win, even if they didn’t like us, or refused to advertise with us.

Branded is a disheartening representation of a staleness and lack of criticality that has engulfed Calgary and looks like a virus that will spread. There’s nothing of substance, just blind promotion. There’s advertorial rather than insight. It’s just an excuse for ads to have a home free of any uncomfortable statements or disagreements. It’s Calgary’s troubling boosterism wrapped up in a glossy package open to the highest bidder. It’s certainly not keeping any tradition of Fast Forward Weekly alive and they could have at least waited for the corpse to cool before claiming so.

p.s. I voted for Larry Heather in every category, maybe you should too, just to keep the spirit of subversion alive in some form.

The empty Postmedia empire


Photo by Drew Anderson

This morning, the face of Canada’s newspaper industry changed, and it’s not for the best. Postmedia, owner of daily papers across the country and the National Post, announced it is buying Quebecor’s English-language papers, all 175 of them, including the Sun papers, for $316 million.

It’s no surprise to anyone at this point that the industry is struggling. Declining ad revenues, competition from the web, and on and on. We’ve all heard the issues and the challenges and we’ve all witnessed the painfully slow acceptance of a new order and the cut-and-slash response that has done nothing to improve matters.

What we haven’t seen until this morning is the wholesale consolidation of newspaper ownership across the country — depending, of course, on a ruling from the Competition Bureau.

That sounds like hyperbole, and it sort of is. There are still other players across the country, but not many. The Globe and Mail is still alive as Canada’s national paper and the Toronto Star still does great work out east as it struggles with restructuring. Metro is active in several markets, including Calgary, but hardly fills the void left by large dailies.

There are also countless community papers, though they are often owned by chains, and Postmedia now owns a dizzying amount of them. This paper, Fast Forward Weekly, is owned by Great West Newspapers, which owns 24 publications throughout Alberta, including us. Great West will now be facing off against Postmedia papers in small markets across the province if this deal goes through.

We also shouldn’t forget about our independent alt-weekly brethren like The Georgia Straight, The Coast, NOW and Vue.

But the announcement today that Postmedia is gobbling up the a chunk of the Quebecor empire and effectively creating a daily paper monopoly in almost every major English-speaking centre in Canada is troubling (Quebecor, which owns the Sun brand, is keeping its Quebec properties).

We now have a situation where the pretense of diversity — Postmedia says it intends to keep two papers running in markets where it was competing with the Sun, including the Calgary Herald and the Calgary Sun — passes for a strong print media sector. There is one owner and one ultimate arbiter of what gets said and how it gets said governing almost all the major papers across the country, but pretending like there’s an option.

So why would they do that? Well, it allows them to control the market in a way they couldn’t with only one publication. By creating the illusion of choice and dominating the market with two papers, it creates an even larger barrier for any competitor entering the market than if you just had one. Of course, it would be crazy to open a new paper in today’s day and age, right? Not necessarily. But with Postmedia holding a monopoly it sure is.

It also allows them to sell into all the daily print publications, offering choice to their advertisers that doesn’t really exist for their readers.

Also troubling in all of this is the fact that a company that struggles to balance the books is using some financial wizardry (offering $140 million of new debt to an existing creditor, for example) to fork over $316 million for the Quebecor properties.

This comes at a time when newsrooms have been decimated and there are apparently no new hires on the horizon for places like the Herald. There’s no money, after all. A once mighty newsroom has been reduced to a fraction of the size, morale is low and now the company is essentially saying it would rather consolidate the media landscape than invest in the people that are required to commit good journalism.

It’s a hollow empire, one built on the backs of journalists expected to do more with less in hulking buildings now mostly empty or rented out to others all in the name of budgets and bottom lines. The purpose of the papers in the chain and the people who work for them long since discarded in a race to the bottom that is disastrous for the state of our national dialogue and our democracy.

To really invest in a paper, Postmedia should be putting more attention to creating work that people scramble to read. The announcement today is a repudiation of that strategy and stands  in stark contrast with a recent column from the New York Times’ David Carr, writing about the rebirth of the Washington Post after it was sold to Jeff Bezos, thanks mostly to investments in good journalists and good journalism.

It’s too bad that in this country, the majority of our news will now come from an organization whose actions are dictated by shareholders and debtors and which shows no interest in saving its business by investing in its actual business — journalism.

Click here a full list of what Postmedia will own, depending on a review from the Competition Bureau.

Click here for a statement from the Commissioner of Competition.

This post originally appeared in Fast Forward Weekly.