This is a lede. It’s meant to draw you into the story by telling you what you’re about to read.
Often we’ll toss in some active words like rammed, or ploughed, or engulfed so that you don’t turn your infant-level attention span elsewhere.
In this case, we want you to be interested in a story about a mock presidential campaign video created by Calgary stock video company Dissolve. We’ve embedded it below so that you’ll scroll down more.
Perhaps you’d like a subhead to draw you in further.
Taking a cue from the dramatic and hokey ads that litter U.S. television screens during elections, Dissolve cobbled together video footage from its vast collection in order to offer a template of sorts for the Donald Trumps, Hillary Clintons and Bernie Sanders of the world.